Digital Politics Shows August 2010

August 31 2010 Digital Politics Show

Social Media Tools In Political Campaigns From Jesse Ventura to Obama and Beyond with Bill Hillsman, North Woods Advertising
Interview with Bill Hillsman

Mobile Apps for Political Campaigns with Eimar Boesjes, Chief Technology Officer, Moonshadow Mobile
Interview with Eimar Boesjes

Women Candidates and Finding an Authentic Voice to Reach All Voters with Bill Hillsman, North Woods Advertising and Allyson Kapin, Partner, Rad Campaign
Interview with Bill Hillsman and Allyson Kapin

Women Who Tech- A Virtual Conference September 15 with background by Allyson Kapin, Founder Women Who Tech
Interview with Allyson Kapin

August 24 2010 Digital Politics Show

National Campaign Committees, Metrics of Web Effectiveness and Branding with Todd Zeigler, Sr. VP Client Services, The Bivings Group

Interview Todd Zeigler - Part 1
Interview Todd Zeigler - Part 2
Interview Todd Zeigler - Part 3
Interview Todd Zeigler - Part 4

August 17 2010 Digital Politics Show

Ad Networks Find Voters with Matthew Barrett Principal Product Manager for Ad Desk a service of Advertising.com an AOL company
Interview with Matthew Barrett

Reach and Frequency Matter with Matthew Barrett
More with Matthew Barrett

Social Media and California Voters with Ben Tulchin, President, Tulchin Research and Lane Kasselman, Executive Director, CALInnovates.org

Interview with Ben Tulchin and Lane Kasselman

Fragmented Media and Reaching Voters
Interview continues with Ben Tulchin and Lane Kasselman

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Super Primary Day

Digital Politics Internet radio show on June 8 focused on the primary in California as well as those around the country.  We talk about women candidates, recent polls and the impact of social media buzz on campaigns as well as on perceptions of the Gulf oil crisis.

My guests were Stan Greenberg, Chairman and CEO, Greenberg Quinlan Rosner Research, Glenn Kessler, CEO, HCD Research, and Alan Silberberg, Silberberg Innovations.

Segment 1 Polling and Predictions

With Stan Greenberg, top Democratic pollster

Segment 2 Social Media Buzz

With Glenn Kessler, HCD Research

Segment 3 Social Media and Local Campaigns

With Alan Silberberg, Silberberg Innovations

Segment 4 Civic Engagement

With Alan Silberberg, Silberberg Innovations

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Future Campaigns Must be More Interactive and Voter-Driven

Washington, DC, January 22, 2009 – Results of a new national study among  3536 Americans revealed that there has been a permanent move from passive communications in political campaigns to on-demand information and relationships with candidates.

The E-Voter Institute surveys conducted by HCD Research revealed that in May 2008, 40% of potential voters viewed on-line videos about candidates. Results from a recent, post election survey released today indicated that 52% of respondents reported that they viewed on-line videos. In addition, there was a 35% increase in the number of women who reported that they watched the candidates’ videos.

Two-thirds of voters reported that they expected candidates to use email communications as part of their campaigns. Particularly striking is the growth of the unofficial campaign, with 45% of respondents reporting that they forwarded links or email about political issues to friends and family.

Furthermore, more than half of the respondents indicated that they received an email from friends or family about politics. For those who voted early, the official web site was almost as attention getting as a television or cable advertisement.

Download the report The Rise of On-Demand Political Campaigns: E-Voter Institute 2008 Post-Election Findings. E-Voter Institute Post-Election-Findings-01-22-09

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Targeting Women Voters

E-Voter Institute Report looks more specifically at the women who represented 70% of the group of responders to the 3rd Annual Survey of Voter Expectations.

Comparisons between genders on Internet activity, political activism, and interest in news sources is augmented by details about the women by age, membership in social networks, and party affiliation.  Surveys conducted with the support of HCD Research, with analysis from Chris Borick, Muhlenberg College.

Of those women 18-24, 92% use email, 85% expect candidates to have a web site, and 68% expect candidates to post their television ads on the official site.

Of those women 55-64, 96% use email, 86% expect candidates to have a web site, and 64% expect candidates to post their television ads on the official site.

Surprised at how similar the expectations are regardless of age?

Looking at party affiliation, of women self-identified as Democrats, 94% use email, 89% expect candidates to have a web site, and 73% forward links  and email to friends and family.  Of those women self-identified as Republicans, 94% use email, 87% expect candidates to have a web site, and 73% forward links to friends and family.

Tough to tell the difference.

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