Summer Campaign Strategies
Digital Politics podcasts from August 3 2010
Interview with Colin Delany, New Media Strategies on local campaigns get online skills
Interview Part 1 with Colin Delany
Interview Part 2 with Colin Delany
Chris Nolan, president, Spot-On.com on down ballot races, virtual slate cards, and measures of success.
Interview Part 1 with Chris Nolan
Interview Part 2 with Chris Nolan
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July Digital Politics Podcasts
More from July 2010 Digital Politics Podcasts
July 27 2010
Interview with David Shanks, Grad Student at Manship School of Mass Communication at LSU on political consultants and their acceptance of new media.
Interview with David Shanks
Interview with John Flynn, Ring2 on Multi-Party Telephony for Campaign staff and supporters
Interview with John Flynn
Gary Bivings on Twitter and Elected Officials
Interview with Gary Bivings
Gary Bivings on Video Trackers and Death by YouTube
Interview with Gary Bivings
July 20 2010
Interview with Morra Aarons-Mele, WeAreWomenOnline.com- Stereotyping Voters
Interview with Morra Aarons-Mele
Interview with Steve Doig, Walter Cronkite School of Journalism and Mass Communications, ASU- Precision Journalism and Technology Transfer
Interview Part 1 with Steve Doig
Interview Part 2 with Steve Doig
Interview Part 3 with Steve Doig
July 13 2010
Gary Bivings, The Bivings Group on Tweeting Events
Interview with Gary Bivings
Gary Bivings on Data Rich Social Media and the Power of Crowds
Interview with Gary Bivings
Bernie Szukalski, GIS Technology Evangelist, ESRI
Interview Part 1 with Bernie Szukalski
Interview Part 2 with Bernie Szukalski
Are Political Campaigns Going Green?
GOOGLE Earth Day
On the Digital Politics podcast on this 40th Anniversary of Earth Day I ask the question–Are campaigns interested in being environmentally responsible by using more digital solutions to reach voters? My guest Chris Talbot, Account Executive, Google Elections and Issue Advocacy, says that campaigns don’t seem to be much motivated by being green but rather by what works to win.
Google and other industry leaders have brought to market tools that campaign strategists have only dreamed about. Sites like YouTube are changing the way media buyers can reach voters with :15 and :30 second in-stream video ads and long format video. The tools are out there to persuade voters using online tactics and to reinforce messages in traditional media. If it is green –all the better.
Listen to this interview on what Google and the web has to offer 2010 campaigns.
The Traditionals vs The Digitals
Guest on Digital Politics podcast today is political consultant Steve Kramer (gotvcalls@gmail.com), from Get Out the Vote. Steve and I both attended the AAPC event last week in Phoenix where he interviewed many of the speakers and exhibitors for a video project. We share some thoughts about the changing focus of this yearly event for political consultants and how the “Traditionals” are coping with the growth of digital competition.
Steve shares some of his insights about creating web videos and experience with creating messages that get the attention of undecided and Independent voters.
Most interesting trend Steve saw at the event was a mobile app that streamlines the field operation. Is this the year mobile apps will significantly change the way campaigns are managed?
Listen to this interview with someone who knows what it takes to get the vote.
The Narrative
Guest on the Digital Politics podcast is Kelley Moran, Moran Associates, a public affairs and political consulting firm in California. Kelley shares his insights about how political and advocacy stories are created and the impact they have on voters. Kelley wonders how the expected $100 million dollars Meg Whitman is projected to spend on her run for California governor will drown out the stories of other candidates.
Why the picture of Lassie? Kelley talks about the role a spokesdog can have in a campaign–he actually used Laddie, Lassie’s successor.
Listen to this interview with an expert political storyteller.
Candidate as Comedian
Digital Politics podcast today with Larry Ward, president, Political Media, looks at the public perception of political humor and what kinds of funny ads and videos are most likely to go viral. Parody, cartoons, and self-mocking humor all might work in the right situation to get across a message. Nasty jokes fall flat.
Larry has real world experience with candidates and advocates–some funnier than others. He predicts that candidates will need to be better at making fun of themselves as well as responding appropriately to humorous attacks.
Check out the Colbert Nation in Iraq videos from this week for some political humor that is sure to offend and amuse just about everyone.
Future of Political Advertising
The focus of the Digital Politics podcast today with Ira Teinowitz, freelance writer and former Washington bureau chief of Advertising Age was on the future of political advertising. With his years of experience, Ira was quick to point out that the web is not the best way to reach all voters. In his own words, “the question is whether web advertising actually brings new people or instead harvests people who are already likely committed –but committed because of advertising or actions somewhere off line… Within limits it works. But there are definite limits to web ads.They ain’t gonna replace TV.”
Many of my guests have been web-centric in their views of how the Internet is changing campaigns. Ira reminds us that the traditional media still has the upper hand. Is the future of political advertising more of the same? Check out the entire interview.
Optimizing political campaign budgets
The gap is widening between how consultants spend campaign dollars and what voters expect candidates to do online. Once we get the final tally, the numbers will speak for themselves but the E-Voter summer 08 research shows some surprising details about how political consultants view Internet effectiveness.
It’s the Internet Stupid
Article in today’s realclearpolitics from Mike McCurry and Mark McKinnon titled The Internet Brings a New Business Model to Politics and Democracy is a sign that even the established political insiders have seen the light.
http://www.realclearpolitics.com/articles/2008/11/the_internet_brings_a_new_busi.html
