Frustrated Voters Take Action

Guest on the podcast this week is Summer Nemeth, founder and CEO of Imagine Election, a non-partisan online voter guide.  We talk about another dimension of the unofficial campaign phenomenon from a state and local view.  Summer points out that political campaigns change when they become voter centric instead of candidate centric.

Check out this refreshing interview.

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Health Care Reform Advertising

Digital Politics podcast this week with guest Glenn Kessler, CEO, HCD Research, looks at the question of anti and pro health care reform advertising.  Are the advertisers missing an opportunity by not encouraging viewers to take more action such as texting or sending email to their elected representatives? Will consumers get further clarification of the issues by competing ads or turned off by extreme claims? How effective are those official efforts by the DNC and grassroots Twitter campaigns representing all sides? What about those Harry and Louise ads?

Listen to the interview with Glenn about this timely topic:

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RNC in Transition

Check out the follow up to the post by Cyrus Krohn on today’s Digital Politics podcast.  Cyrus talks about how the work he did as e-Campaign Director of the RNC was focused on building integrated systems to connect the states and leverage resources.  Legacy Internet tools were as much to blame as lack of appreciation for the power of the unofficial campaign for the lag in Republican activity on social networks. Hear the whole interview.

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