Effectiveness of Online Political Ads

Digital Politics podcasts from August 10 2010

Interview with Michael Bassik, Sr. VP Digital, Global Strategy Group, on increasing awareness and favorability using online political ads and social media. Case study on the Chris Kelly primary race for California Attorney General–came in second but the web ads increased effectiveness of television ads– and tactics used in the Dan Malloy primary campaign for Governor of Connecticut which he won the night of this interview. Download the PDF of the the report: Case Study: Effectiveness of Online Political Advertising

Interview Part 1 with Michael Bassik
Interview Part 2 with Michael Bassik

Talking with Gary Bivings, The Bivings Group, on engaging voters and driving political messages through social media particularly in the Meg Whitman and Jerry Brown California race for governor.
Interview with Gary Bivings

Gary Bivings on web video, Facebook and the Senate Republican primary race in Colorado between Ken Buck and Jane Norton which Buck won that evening.
Interview with Gary Bivings

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July Digital Politics Podcasts

More from July 2010 Digital Politics Podcasts

July 27 2010
Interview with David Shanks, Grad Student at Manship School of Mass Communication at LSU on political consultants and their acceptance of new media.
Interview with David Shanks

Interview with John Flynn, Ring2 on Multi-Party Telephony for Campaign staff and supporters
Interview with John Flynn

Gary Bivings on Twitter and Elected Officials
Interview with Gary Bivings

Gary Bivings on Video Trackers and Death by YouTube
Interview with Gary Bivings

July 20 2010
Interview with Morra Aarons-Mele, WeAreWomenOnline.com- Stereotyping Voters
Interview with Morra Aarons-Mele

Interview with Steve Doig, Walter Cronkite School of Journalism and Mass Communications, ASU- Precision Journalism and Technology Transfer
Interview Part 1 with Steve Doig
Interview Part 2 with Steve Doig
Interview Part 3 with Steve Doig

July 13 2010
Gary Bivings, The Bivings Group on Tweeting Events
Interview with Gary Bivings

Gary Bivings on Data Rich Social Media and the Power of Crowds
Interview with Gary Bivings

Bernie Szukalski, GIS Technology Evangelist, ESRI
Interview Part 1 with Bernie Szukalski
Interview Part 2 with Bernie Szukalski

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About Face: The Dramatic Impact of the Internet on Politics and Advocacy

The new E-Voter Institute book About Face: The Dramatic Impact of the Internet on Politics and Advocacy, Karen A.B. Jagoda (E-Voter Institute Press, 2009) has just been published.  This is the second in a series of books about how the Internet is impacting the way political and advocacy campaigns are being run and how the web is changing the expectations of voters. This book with contributions from 20 industry insiders will stand the test of time.  It is a mixture of optimism about the use of the Internet in campaigns with a strong element of realism about how hard it is to effectuate change in the process.

With the results of the 2009 elections today, we now see that strategies and lessons learned in 2008 may or may not work in 2010 to say nothing about 2012.  Our new book includes best practices, case studies and research that can help political strategists more clearly see the Internet options for reaching and persuading voters.

The E-Voter book is available as a trade paperback and eBook.   Check out the ISBN information and links on the E-Voter Institute site to order the book. We have set up a Twitter account and Facebook page so follow us and become a fan. Please help us promote the book and let the community know what you think about our conclusions.  You can also leave comments on this posting.  We will be highlighting the other authors over the next weeks and we all welcome questions and comments.

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Politics as Contact Sport

Guests on the Digital Politics podcast this week are Colin Delany, founder and chief editor, epolitics.com, and Ben Chodor, president, Stream 57.

Can webcasts help candidates reach a broader audience?  Can they provide an easier way to moderate a public forum than in a live townhall meeting? How can social nets and Twitter help drive attention to candidate appearances?

Listen to this explanation of webcasts and views from 2 experts in the business of helping clients communicate with their constituents using web tools.

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Grassroots and Astro-Turf

Guest on the Digital Politics podcast this week is David All, president, the David All Group.  David’s TweetTheWhiteHouse initiative is a great example of online activism with a current focus on health care reform.  We talk about how valuable passive activists can be when encouraged to use web tools like Twitter. Just spending 5 minutes posting a tweet or retweeting something of interest can have a huge multiplier effect and costs the campaign nothing.  David is ahead of the curve.

Listen to the interview.

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Health Care Reform Advertising

Digital Politics podcast this week with guest Glenn Kessler, CEO, HCD Research, looks at the question of anti and pro health care reform advertising.  Are the advertisers missing an opportunity by not encouraging viewers to take more action such as texting or sending email to their elected representatives? Will consumers get further clarification of the issues by competing ads or turned off by extreme claims? How effective are those official efforts by the DNC and grassroots Twitter campaigns representing all sides? What about those Harry and Louise ads?

Listen to the interview with Glenn about this timely topic:

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Smokey the Bear and Friends

Guest on the podcast today is Kassy Perry, President and CEO, Perry Communications Group talking about efforts by the California State Parks Foundation to raise awareness and inform government officials about concerns about state park closings.  With little time and a small budget, this advocacy group used Facebook, YouTube, email and Twitter to organize and motivate.  Efforts so far have produced 47,000 letters to the Governor’s office, over 31,000 petition signatures, and more than 1,000 pictures and videos posted from visitors to state parks showing how much they enjoyed the park.  Kassy’s theory is that the more voices are heard and faces put to the issue, the tougher it is for elected officials to cut programs.

Listen to the lively discussion with Kassy Perry, a proud Californian, who understands the true meaning of the state parks, why people care, and how to tap into that passion with online social media.

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Healthcare Under the Microscope

Digital Politics podcast this week Healthcare Under the Microscope with Glenn Kessler, CEO, HCD Research was particularly relevant because Glenn has been exposed to the H1N1 swine flu.  Topics include whether Twitter and google trends are a way to predict spread of disease or whether they are an indication of how interest and concern is spreading based on reports in traditional media.

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Voter Engagement

The Digital Politics podcast this week with Colin Delany, founder and editor of  e.politics, explores uses for Twitter and the hilarious spoof from Slate about the next Twitter…Colin has it posted on his site. We also discussed a report Nielsen released in April which shows that time spent on social networks surpassed time spent on email in February and the explosive growth of time spent viewing online video.  Politican and advocacy clients are asking about how to use all these tools to engage voters and supporters but there is still great uncertainty about who they might influence.  We say now is the time to experiment.

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Viral Growth of Social Nets

Podcast today with guest Michael Turk, VP of Industry Grassroots for the National Cable & Telecommunications Association starts with a discussion about naymz.com and how he “invited” hundreds of his contacts to join.  Other topics include trends in social net functionality and managing a presence on multiple social networks. Check out NYTimes article All You Need to Know to Tweet on Twitter which gets into some useful tips which Michael elaborates on.  Trend watch: Michael reports his 3 year old son is showing signs of wanting to start his own circle and is not exactly willing to join in the establish circle at his school. Time to start his own Facebook group?  Listen to the interview.

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