July Digital Politics Podcasts
More from July 2010 Digital Politics Podcasts
July 27 2010
Interview with David Shanks, Grad Student at Manship School of Mass Communication at LSU on political consultants and their acceptance of new media.
Interview with David Shanks
Interview with John Flynn, Ring2 on Multi-Party Telephony for Campaign staff and supporters
Interview with John Flynn
Gary Bivings on Twitter and Elected Officials
Interview with Gary Bivings
Gary Bivings on Video Trackers and Death by YouTube
Interview with Gary Bivings
July 20 2010
Interview with Morra Aarons-Mele, WeAreWomenOnline.com- Stereotyping Voters
Interview with Morra Aarons-Mele
Interview with Steve Doig, Walter Cronkite School of Journalism and Mass Communications, ASU- Precision Journalism and Technology Transfer
Interview Part 1 with Steve Doig
Interview Part 2 with Steve Doig
Interview Part 3 with Steve Doig
July 13 2010
Gary Bivings, The Bivings Group on Tweeting Events
Interview with Gary Bivings
Gary Bivings on Data Rich Social Media and the Power of Crowds
Interview with Gary Bivings
Bernie Szukalski, GIS Technology Evangelist, ESRI
Interview Part 1 with Bernie Szukalski
Interview Part 2 with Bernie Szukalski
Power of Social Networking
Digital Politics podcasts are posted by Thursday on wsRadio.com.
Sorry I have really fallen behind posting the podcasts here so another catch up is in order.
June 29 2010
Networking, Social Media and Career Paths
Interview Part 1 with Andrea Sparrey
Interview part 2 with Andrea Sparrey
South Carolina Politics
Interview with Phil Noble
Project Hope+
Interview with Phil Noble
PR in a Time of Environmental Disaster
Interview last week on another segment of the Green Numbers Radio Show on WsRadio.com was with Gary Bivings, President, The Bivings Group. Gary talks about the social media dimension of the PickensPlan, and how important authenticity of message is especially in a time of disaster.
Click here to hear the interview with Gary Bivings, a true Internet pioneer.
Frustrated Voters Take Action
Guest on the podcast this week is Summer Nemeth, founder and CEO of Imagine Election, a non-partisan online voter guide. We talk about another dimension of the unofficial campaign phenomenon from a state and local view. Summer points out that political campaigns change when they become voter centric instead of candidate centric.
Check out this refreshing interview.
Political Strategists
In the Digital Politics podcast this week with Patrick Ruffini,
partner in Engage, the topic was how political strategists need to adapt to take advantage of web tools. In addition to Patrick’s general reaction to the Personal Democracy Forum held in NY this week, he also describes how campaigns need to embrace the creativity of constituents to build momentum and develop relationships. Tips on what might go viral in social media and the use of humor are also covered in this conversation with a genuine industry leader
.
Future of Political Advertising
The focus of the Digital Politics podcast today with Ira Teinowitz, freelance writer and former Washington bureau chief of Advertising Age was on the future of political advertising. With his years of experience, Ira was quick to point out that the web is not the best way to reach all voters. In his own words, “the question is whether web advertising actually brings new people or instead harvests people who are already likely committed –but committed because of advertising or actions somewhere off line… Within limits it works. But there are definite limits to web ads.They ain’t gonna replace TV.”
Many of my guests have been web-centric in their views of how the Internet is changing campaigns. Ira reminds us that the traditional media still has the upper hand. Is the future of political advertising more of the same? Check out the entire interview.
Online Branding of Candidates and Causes
Digital Politics Podcast today focused on the increasing tendency to employ branding techniques developed for consumer goods and business services to sell political and advocacy campaigns of all types. Guest was Brian Keeler, VP for Politics and Advocacy for VShift, New York. Brian agreed with me that voters have become much more brand savvy and that political consultants are starting to realize how important it is for candidates to focus on the details of a branding campaign (online and off) and not just the message.
Brian is currently working with some candidates running in 2009 and of particular interest are his efforts for the re-election campaign of Jon Corzine for Governor of New Jersey. While Brian was not going to reveal any secrets about the soon to be re-launched site JonCorzine09.com, he did hint at some techniques to integrate content across multiple web locations. The few Governor races in 2009 will certainly be a chance to test, at a state level, many of those lessons learned from the 2008 campaigns.
The Permanent Campaign
While candidates are beginning to build relationships with potential supporters in 2010, on my Digital Politics podcast today, Ben Katz, CTO, Aristotle, says the real developments in the use of online tools are going to be by advocates, PACs and other organized groups who have a multi-year agenda and supporters across all states. Seems like a great time for grassroots activities and testing of the power of online social networks. Where are you seeing increased activity by these groups on the Internet?
Harnessing the Power of Social Networks: Campaign 2008 Taps Into the Virtual Grid

Social Network Grid
Report from E-Voter Institute looks closely at the 44% of the survey respondents from the 3rd Annual Survey of Voter Expectations who use online social networks. Compared to average voters, social networkers are 78% more likely to click on an online political ad, 56% more likely to read a political blog and 53% more likely to submit an email in order to receive information from a candidate.
A nearly equal number of active social network members (63%) say that television and cable ads are as effective as the official candidate web site (62%) to get their attention. The most active social net members tend to use traditional media significantly less than the average voter.
Included in this study are details by age, gender, party affiliation and level of political activism of these social networkers. Surveys conducted with the support of HCD Research, with analysis from Chris Borick, Muhlenberg College.
Political Activism 2008 Style
What are the key trends in political activism? Top seven include more money from more people, online social networks, the growth of the unofficial campaign, nationalization of campaigns and more transparency. Check out my article in the San Diego New Room and tell us what you think.
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