Digital Politics Shows August 2010

August 31 2010 Digital Politics Show

Social Media Tools In Political Campaigns From Jesse Ventura to Obama and Beyond with Bill Hillsman, North Woods Advertising
Interview with Bill Hillsman

Mobile Apps for Political Campaigns with Eimar Boesjes, Chief Technology Officer, Moonshadow Mobile
Interview with Eimar Boesjes

Women Candidates and Finding an Authentic Voice to Reach All Voters with Bill Hillsman, North Woods Advertising and Allyson Kapin, Partner, Rad Campaign
Interview with Bill Hillsman and Allyson Kapin

Women Who Tech- A Virtual Conference September 15 with background by Allyson Kapin, Founder Women Who Tech
Interview with Allyson Kapin

August 24 2010 Digital Politics Show

National Campaign Committees, Metrics of Web Effectiveness and Branding with Todd Zeigler, Sr. VP Client Services, The Bivings Group

Interview Todd Zeigler - Part 1
Interview Todd Zeigler - Part 2
Interview Todd Zeigler - Part 3
Interview Todd Zeigler - Part 4

August 17 2010 Digital Politics Show

Ad Networks Find Voters with Matthew Barrett Principal Product Manager for Ad Desk a service of Advertising.com an AOL company
Interview with Matthew Barrett

Reach and Frequency Matter with Matthew Barrett
More with Matthew Barrett

Social Media and California Voters with Ben Tulchin, President, Tulchin Research and Lane Kasselman, Executive Director, CALInnovates.org

Interview with Ben Tulchin and Lane Kasselman

Fragmented Media and Reaching Voters
Interview continues with Ben Tulchin and Lane Kasselman

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Recent Digital Politics Shows

Need to catch up here with a posting of the last 2 Digital Politics shows:

June 22 Campaign Budgets Big and Small Guests were Kyle Roberts, President, Smart Media Group talking about campaign budgets and Shaun Dakin talking about Twitter, social media, and robo-calls.

Segment 1 with Kyle Roberts

Segment 2 with Kyle Roberts

Segment 3 with Shaun Dakin

Segment 4 with Shaun Dakin

June 29 Different Faces of Public Service Guests were Andrea Sparrey, Sparrey Consulting talking about networking, career development and public service, and Phil Noble, President, Politics Online and Founder of HOPE+, talking about South Carolina politics, and his project HOPE+.

Segment 1 with Andrea Sparrey

Segment 2 with Andrea Sparrey

Segment 3 with Phil Noble

Segment 4 with Phil Noble

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Social Chatter

Guest on the Digital Politics podcast today is Benjamin Hagedorn, Vice President of Consulting Development, Infegy Inc., developer of Social Radar, a tool to measure online buzz.  This tool not only tracks comments but also the tone of the conversation showing up on social media sites, blogs, news sites and other sources.  Ben talks a bit about the use of natural language processing to determine whether the conversation is positive or negative and when the tone is changing.  While still a new way to measure the attitudes of voters, Ben says the Infegy methodology is getting close to what the traditional pollsters are finding.  This is also an indication of how the web and participants in social media sites are representative of all voters.

Here on Tax Day, Ben says that he is seeing a real break-out for words related to taxes but not much related to the Tea Party movement.  Another example of how the volume of the megaphone might or might not reflect the real interest in the general public.

Check out this interview with an expert whose finger is on the pulse of the web.

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Finding Common Ground

Guests on the Digital Politics podcast this week are Peter Pasi, VP, and Ben Olson, eCampaign Director from emotive llc, a Washington, DC based agency with a focus on political campaigns, trade associations, and coalitions.  With all the discussion this week about building support for job creation and health care reform, there are many question about how candidates and advocates are using online tools to refine their messages to target and persuade voters.

With deep roots in the direct mail world, Peter now suggests that campaigns spend at least 15-20% of their budgets for online activities. Ben reminds us that people need a real reason to jump into action.  Working with McCain in 2008, Ben learned some key lessons about how activists get engaged with campaigns and the need to grant more permission to the grassroots crowd to get involved.

Listen to this interview with 2 industry leaders.

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King of the Lobby

Guest on the Digital Politics podcast today was Kathryn Allamong Jacob, Curator of Manuscripts, Schlesinger Library, Radcliffe Institute, Harvard University and author of King of the Lobby: The Life and Times of Sam Ward Man-About-Washington in the Gilded Age (Johns Hopkins, 2010).  I recommend this book not only for its insights about the early days of lobbying in Washington but also because it reveals many similarities to our own times.  While online tools give new meaning to the social lobby, the story of Sam Ward provides perspective about doing business in Washington.  What would Sam have thought of Facebook?

We have come a long way from Samuel Colt, munitions manufacturer, passing out trunk loads of pistols to influence Congress.

Listen to this interview with Kathy who is a great story teller and buy the book.

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Growth of Online Experience

Digital Politics podcast this week features David Kralik, California Director, Engage.  David moved to Silicon Valley a few years ago to work with Newt Gingrich’s American Solutions to be a scout for new technologies that could be used in campaigns and government.  David talks about his wildly successful online petition drive, Drill Here Drill Now Pay Less as well as his insights about how important peer-to-peer efforts will be in future campaigns.

Listen to this interview with a political insider.

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