Grassroots and Astro-Turf

Guest on the Digital Politics podcast this week is David All, president, the David All Group.  David’s TweetTheWhiteHouse initiative is a great example of online activism with a current focus on health care reform.  We talk about how valuable passive activists can be when encouraged to use web tools like Twitter. Just spending 5 minutes posting a tweet or retweeting something of interest can have a huge multiplier effect and costs the campaign nothing.  David is ahead of the curve.

Listen to the interview.

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Missing The Boat: How Political and Advocacy Communications Leaders Spend Campaign Funds

The E-Voter Institute’s 7th annual survey of political and advocacy communications experts reflects their attitudes about the use of Internet tools in campaigns to reach the loyal base and swing and Independent voters.  The study includes recommended tools for reaching liberal activists, social conservatives, Hispanic, African-American, rural, blue-collar, and men and women voters. This study also provides insights into how political consultants are using the Internet themselves even if they do not always recommend online tools for their clients.

What are the real hesitations for spending more campaign funds online?  This study says the consultants still don’t think they can find the people they are looking for online.

Surveys conducted with the support of HCD Research, with analysis from Chris Borick, Muhlenberg College.

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