President Obama’s Speech to Congress Inspires All Political Parties

Posted by admin 27 February, 2009 As Digital Politics Podcast (0) Comment

On my podcast this week, I talked with Glenn Kessler, president of HCD Research, about his national study of self-described Democrats, Republicans and Independents surveyed pre and post President Obama’s speech to Congress this week.  I was surprised to see so many Independents influenced positively about the President. Based on similar research, Glenn was shocked at the number of Republicans who shifted in their sense of the effectiveness of the President to handle the economy, education and the environment.  Listen to the interview and check out the data at Media Curves.

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Optimizing political campaign budgets

Posted by admin 11 November, 2008 As Campaign Budgets, Do TV ads work? (0) Comment

The gap is widening between how consultants spend campaign dollars and what voters expect candidates to do online.  Once we get the final tally, the numbers will speak for themselves but the E-Voter summer 08 research shows some surprising details about how political consultants view Internet effectiveness.

http://sandiegonewsroom.com/news/index.php?option=com_content&view=article&id=748:optimizing-political-campaign-budgets&catid=48:national&Itemid=49

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