Super Primary Day

Digital Politics Internet radio show on June 8 focused on the primary in California as well as those around the country.  We talk about women candidates, recent polls and the impact of social media buzz on campaigns as well as on perceptions of the Gulf oil crisis.

My guests were Stan Greenberg, Chairman and CEO, Greenberg Quinlan Rosner Research, Glenn Kessler, CEO, HCD Research, and Alan Silberberg, Silberberg Innovations.

Segment 1 Polling and Predictions

With Stan Greenberg, top Democratic pollster

Segment 2 Social Media Buzz

With Glenn Kessler, HCD Research

Segment 3 Social Media and Local Campaigns

With Alan Silberberg, Silberberg Innovations

Segment 4 Civic Engagement

With Alan Silberberg, Silberberg Innovations

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Social Chatter

Guest on the Digital Politics podcast today is Benjamin Hagedorn, Vice President of Consulting Development, Infegy Inc., developer of Social Radar, a tool to measure online buzz.  This tool not only tracks comments but also the tone of the conversation showing up on social media sites, blogs, news sites and other sources.  Ben talks a bit about the use of natural language processing to determine whether the conversation is positive or negative and when the tone is changing.  While still a new way to measure the attitudes of voters, Ben says the Infegy methodology is getting close to what the traditional pollsters are finding.  This is also an indication of how the web and participants in social media sites are representative of all voters.

Here on Tax Day, Ben says that he is seeing a real break-out for words related to taxes but not much related to the Tea Party movement.  Another example of how the volume of the megaphone might or might not reflect the real interest in the general public.

Check out this interview with an expert whose finger is on the pulse of the web.

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Leveraging the Internet to Target Voters in 2010

Digital Politics podcast today with Sara Taylor was a fitting last show for the end of the decade.  Sara worked in the George W. Bush re-election campaign in 2004 and in his administration.  As co-founder of Resonate Networks Sara is taking her understanding of the web, targeting, voter segmentation, and issues to a broader audience of candidates, advocates and advertisers.  Sara warns that those candidates and causes that ignore the Internet do so at their own risk.  The age of online politics comes of age.

Check out this interview with a true thought leader.

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