Dynamic Video Advertising

Guest on the Digital Politics podcast this week is Anupam Gupta, CEO, Mixpo, a Seattle based tech firm specializing in dynamic online video advertising.  Mixpo is all about engagement and making it easier for agencies and campaigns to re-purpose and enhance campaign video and television ads.  Anupam makes it clear that online political ads are moving away from standard banner ads to video ads and that we should all expect higher quality online video ads in the near future. 

Mixpo is providing tools to extend interactivity with political ads.  Will these kinds of solutions help move more dollars online?  Will online budgets be 1% or 10% of the average 2010 campaign? Anupam suggests that performance pressure will cause more political strategists to reconsider traditional media budgets.

Listen to this interview with an industry leader who sees the holistic view.

Bookmark Us

Voter Engagement

The Digital Politics podcast this week with Colin Delany, founder and editor of  e.politics, explores uses for Twitter and the hilarious spoof from Slate about the next Twitter…Colin has it posted on his site. We also discussed a report Nielsen released in April which shows that time spent on social networks surpassed time spent on email in February and the explosive growth of time spent viewing online video.  Politican and advocacy clients are asking about how to use all these tools to engage voters and supporters but there is still great uncertainty about who they might influence.  We say now is the time to experiment.

Bookmark Us

Future Campaigns Must be More Interactive and Voter-Driven

Washington, DC, January 22, 2009 – Results of a new national study among  3536 Americans revealed that there has been a permanent move from passive communications in political campaigns to on-demand information and relationships with candidates.

The E-Voter Institute surveys conducted by HCD Research revealed that in May 2008, 40% of potential voters viewed on-line videos about candidates. Results from a recent, post election survey released today indicated that 52% of respondents reported that they viewed on-line videos. In addition, there was a 35% increase in the number of women who reported that they watched the candidates’ videos.

Two-thirds of voters reported that they expected candidates to use email communications as part of their campaigns. Particularly striking is the growth of the unofficial campaign, with 45% of respondents reporting that they forwarded links or email about political issues to friends and family.

Furthermore, more than half of the respondents indicated that they received an email from friends or family about politics. For those who voted early, the official web site was almost as attention getting as a television or cable advertisement.

Download the report The Rise of On-Demand Political Campaigns: E-Voter Institute 2008 Post-Election Findings. E-Voter Institute Post-Election-Findings-01-22-09

Bookmark Us