Digital Politics Shows August 2010

August 31 2010 Digital Politics Show

Social Media Tools In Political Campaigns From Jesse Ventura to Obama and Beyond with Bill Hillsman, North Woods Advertising
Interview with Bill Hillsman

Mobile Apps for Political Campaigns with Eimar Boesjes, Chief Technology Officer, Moonshadow Mobile
Interview with Eimar Boesjes

Women Candidates and Finding an Authentic Voice to Reach All Voters with Bill Hillsman, North Woods Advertising and Allyson Kapin, Partner, Rad Campaign
Interview with Bill Hillsman and Allyson Kapin

Women Who Tech- A Virtual Conference September 15 with background by Allyson Kapin, Founder Women Who Tech
Interview with Allyson Kapin

August 24 2010 Digital Politics Show

National Campaign Committees, Metrics of Web Effectiveness and Branding with Todd Zeigler, Sr. VP Client Services, The Bivings Group

Interview Todd Zeigler - Part 1
Interview Todd Zeigler - Part 2
Interview Todd Zeigler - Part 3
Interview Todd Zeigler - Part 4

August 17 2010 Digital Politics Show

Ad Networks Find Voters with Matthew Barrett Principal Product Manager for Ad Desk a service of Advertising.com an AOL company
Interview with Matthew Barrett

Reach and Frequency Matter with Matthew Barrett
More with Matthew Barrett

Social Media and California Voters with Ben Tulchin, President, Tulchin Research and Lane Kasselman, Executive Director, CALInnovates.org

Interview with Ben Tulchin and Lane Kasselman

Fragmented Media and Reaching Voters
Interview continues with Ben Tulchin and Lane Kasselman

Bookmark Us

Effectiveness of Online Political Ads

Digital Politics podcasts from August 10 2010

Interview with Michael Bassik, Sr. VP Digital, Global Strategy Group, on increasing awareness and favorability using online political ads and social media. Case study on the Chris Kelly primary race for California Attorney General–came in second but the web ads increased effectiveness of television ads– and tactics used in the Dan Malloy primary campaign for Governor of Connecticut which he won the night of this interview. Download the PDF of the the report: Case Study: Effectiveness of Online Political Advertising

Interview Part 1 with Michael Bassik
Interview Part 2 with Michael Bassik

Talking with Gary Bivings, The Bivings Group, on engaging voters and driving political messages through social media particularly in the Meg Whitman and Jerry Brown California race for governor.
Interview with Gary Bivings

Gary Bivings on web video, Facebook and the Senate Republican primary race in Colorado between Ken Buck and Jane Norton which Buck won that evening.
Interview with Gary Bivings

Bookmark Us

Summer Campaign Strategies

Digital Politics podcasts from August 3 2010

Interview with Colin Delany, New Media Strategies on local campaigns get online skills
Interview Part 1 with Colin Delany
Interview Part 2 with Colin Delany

Chris Nolan, president, Spot-On.com on down ballot races, virtual slate cards, and measures of success.
Interview Part 1 with Chris Nolan
Interview Part 2 with Chris Nolan

Bookmark Us

Dynamic Video Advertising

Guest on the Digital Politics podcast this week is Anupam Gupta, CEO, Mixpo, a Seattle based tech firm specializing in dynamic online video advertising.  Mixpo is all about engagement and making it easier for agencies and campaigns to re-purpose and enhance campaign video and television ads.  Anupam makes it clear that online political ads are moving away from standard banner ads to video ads and that we should all expect higher quality online video ads in the near future. 

Mixpo is providing tools to extend interactivity with political ads.  Will these kinds of solutions help move more dollars online?  Will online budgets be 1% or 10% of the average 2010 campaign? Anupam suggests that performance pressure will cause more political strategists to reconsider traditional media budgets.

Listen to this interview with an industry leader who sees the holistic view.

Bookmark Us

Homer Simpson & Friends

Digital Politics podcast this week features Dan Weiner, VIce President Sales, FOX Audience Network.  Dan represents a vast array of FOX related sites attracting a wide range of audiences.  But the really good part of what FOX online has done is provide tools for targeting based on geo, behavior, social media, and psychographic characteristics.  Dan points to web 2.0 strategies that now must include self expressed data.

Are the political strategists ready to start using the web to reach specific voters at a state and local level?  Will the campaign finance rule changes result in more money going online as television ad inventory gets tight?  Will traditional political media strategists figure out how to include web solutions or will the online agencies start to take more control because they know how to work with people like Dan Weiner?

Listen to this interview with an enthusiastic media pro

Bookmark Us

Leveraging the Internet to Target Voters in 2010

Digital Politics podcast today with Sara Taylor was a fitting last show for the end of the decade.  Sara worked in the George W. Bush re-election campaign in 2004 and in his administration.  As co-founder of Resonate Networks Sara is taking her understanding of the web, targeting, voter segmentation, and issues to a broader audience of candidates, advocates and advertisers.  Sara warns that those candidates and causes that ignore the Internet do so at their own risk.  The age of online politics comes of age.

Check out this interview with a true thought leader.

Bookmark Us

Your Opinion Counts

If you are a political consultant, media strategist, fundraiser, grassroots organizer, public relations professional, pollster, campaign manager, direct mail guru, television ad expert, phone bank provider or interested academic take the 8th Annual E-Voter Institute Survey of Political and Advocacy Communications Leaders

Click here to take this short, confidential survey:

https://www.hcdsurveys.com/go/J7392

OR

Put on your voter’s hat and take the 4th Annual E-Voter Institute Survey of Voter Expectations

Click here to take this short, confidential survey.

https://www.hcdsurveys.com/go/J7391

Once again our partner is HCD Research.  All responses are anonymous and no identifying information is retained.

Bookmark Us

Future of Political Advertising

The focus of the Digital Politics podcast today with Ira Teinowitz, freelance writer and former Washington bureau chief of Advertising Age was on the future of political advertising.  With his years of experience, Ira was quick to point out that the web is not the best way to reach all voters.   In his own words, “the question is whether web advertising actually brings new people or instead harvests people who are already likely committed –but committed because of advertising or actions somewhere off line… Within limits it works. But there are definite limits to web ads.They ain’t gonna replace TV.”

Many of my guests have been web-centric in their views of how the Internet is changing campaigns.  Ira reminds us that the traditional media still has the upper hand.  Is the future of political advertising more of the same?  Check out the entire interview.

Bookmark Us

Emergence of Ad Networks

Podcast on Thursday with Jeff Dittus, CEO and co-founder, CampaignGrid, got into the details about targeting voters using online ads.  CampaignGrid worked with a range of Republican races in 2008 and is working with a number of advocacy groups.  They have also developed expertise in helping non-profits take advantage of the Google Grants program to raise money and awareness, and are growing the number of sites in their network.  Jeff has some great price comparisons between online and traditional media for reaching voters.  They are also using NING to manage their site—eating their own dog food as Jeff puts it.

Bookmark Us

A Turning Point for Digital Media

Podcast today with Kate Kaye, Senior Editor, ClickZ, and author of the just released book Campaign ‘08: A Turning Point for Digital Media available from Amazon. I recommend this book because it reveals the behind the scenes struggle between the traditional media advisors and the Internet strategists.  It tells the story of both the Obama and McCain campaigns as well as those of some of the Primary contenders.

A Turning Point for Digital Media

Kate is optimistic about the lessons learned in 2008 and sees the traditional media political consultants significantly more interested in web strategies than in the past.  She has also written 2 recent stories which illustrate where these political strategists are seeing some real advantage to using the web:

In the special New York 20th District Congressional Campaign, Kate describes the Google Network Blast that was used in the last 36 hours by the Scott Murphy campaign.

Reviewing how the Yes on Prop 8 Campaign took the Web by Storm, Kate gets into the details about how the protectmarriage.com coalition used voter files to target relevant online ads and to get out the vote.  Not surprisingly, they found conservative, older and Hispanic voters online who contributed money and voted.

Kate is also speaking on Friday April 10 in DC at an IAB sponsored session on Political Behavioral Advertising in 2008.

Check out her book and tell me what you think.

Bookmark Us