The Traditionals vs The Digitals

Guest on Digital Politics podcast today is political consultant Steve Kramer (gotvcalls@gmail.com), from Get Out the Vote.  Steve and I both attended the AAPC event last week in Phoenix where he interviewed many of the speakers and exhibitors for a video project. We share some thoughts about the changing focus of this yearly event for political consultants and how the “Traditionals” are coping with the growth of digital competition.

Steve shares some of his insights about creating web videos and experience with creating messages that get the attention of undecided and Independent voters.

Most interesting trend Steve saw at the event was a mobile app that streamlines the field operation.  Is this the year mobile apps will significantly change the way campaigns are managed?

Listen to this interview with someone who knows what it takes to get the vote.

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Mobile Apps for Civic Engagement

Guests on the first Digital Politics podcast of the new year are Kurt Daradics and David Kralik from CitySourced powered by FreedomSpeaks.  With all the buzz about apps in general, it is useful to find those apps which can really have an impact for an individual, local community, nationally and globally.  Kurt and David talk about how civic engagement is the new “green” and that we are just beginning to see the impact when mobile is combined with the social media dimension and physical location identification.

Another example of how all politics is local as well as the potential of disruptive technology to change all of our lives.

Listen to this thought provoking preview of government in the new decade.

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Health Care Reform Advertising

Digital Politics podcast this week with guest Glenn Kessler, CEO, HCD Research, looks at the question of anti and pro health care reform advertising.  Are the advertisers missing an opportunity by not encouraging viewers to take more action such as texting or sending email to their elected representatives? Will consumers get further clarification of the issues by competing ads or turned off by extreme claims? How effective are those official efforts by the DNC and grassroots Twitter campaigns representing all sides? What about those Harry and Louise ads?

Listen to the interview with Glenn about this timely topic:

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The Art and Science of Targeting Voters

My guest today on the Digital Politics podcast was Matthew Dybwad, Senior Director of Internet Strategy, emotive LLC, a Virginia based Internet consulting firm. We talked about the panel Matthew moderated at the IPDI Politics Online Conference in DC this week on targeting voters and being smart about setting up databases and using the information to make better decisions about what messages individual voters should receive.  Segmentation is the name of the game but only if you have the ability to mine the data you have collected.  Matthew encourages campaigns to collect in any way possible, the names, addresses, emails, mobile phone numbers, and the means by which the contact was made.  Whether that info comes in on paper, electronically or over the phone, it all needs to go into one database.  Do most campaigns understand the need for good data management?  Expect to see more campaigns take advantage of voter segmentation the more user friendly these database tools become.

Listen to the interview.

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