Political Strategists

In the Digital Politics podcast this week with Patrick Ruffini, partner in Engage, the topic was how political strategists need to adapt to take advantage of web tools.  In addition to Patrick’s general reaction to the Personal Democracy Forum held in NY this week, he also describes how campaigns need to embrace the creativity of constituents to build momentum and develop relationships.  Tips on what might go viral in social media and the use of humor are also covered in this conversation with a genuine industry leader

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Missing The Boat: How Political and Advocacy Communications Leaders Spend Campaign Funds

The E-Voter Institute’s 7th annual survey of political and advocacy communications experts reflects their attitudes about the use of Internet tools in campaigns to reach the loyal base and swing and Independent voters.  The study includes recommended tools for reaching liberal activists, social conservatives, Hispanic, African-American, rural, blue-collar, and men and women voters. This study also provides insights into how political consultants are using the Internet themselves even if they do not always recommend online tools for their clients.

What are the real hesitations for spending more campaign funds online?  This study says the consultants still don’t think they can find the people they are looking for online.

Surveys conducted with the support of HCD Research, with analysis from Chris Borick, Muhlenberg College.

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Optimizing political campaign budgets

The gap is widening between how consultants spend campaign dollars and what voters expect candidates to do online.  Once we get the final tally, the numbers will speak for themselves but the E-Voter summer 08 research shows some surprising details about how political consultants view Internet effectiveness.

http://sandiegonewsroom.com/news/index.php?option=com_content&view=article&id=748:optimizing-political-campaign-budgets&catid=48:national&Itemid=49

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