Summer Campaign Strategies

Digital Politics podcasts from August 3 2010

Interview with Colin Delany, New Media Strategies on local campaigns get online skills
Interview Part 1 with Colin Delany
Interview Part 2 with Colin Delany

Chris Nolan, president, Spot-On.com on down ballot races, virtual slate cards, and measures of success.
Interview Part 1 with Chris Nolan
Interview Part 2 with Chris Nolan

Bookmark Us

Homer Simpson & Friends

Digital Politics podcast this week features Dan Weiner, VIce President Sales, FOX Audience Network.  Dan represents a vast array of FOX related sites attracting a wide range of audiences.  But the really good part of what FOX online has done is provide tools for targeting based on geo, behavior, social media, and psychographic characteristics.  Dan points to web 2.0 strategies that now must include self expressed data.

Are the political strategists ready to start using the web to reach specific voters at a state and local level?  Will the campaign finance rule changes result in more money going online as television ad inventory gets tight?  Will traditional political media strategists figure out how to include web solutions or will the online agencies start to take more control because they know how to work with people like Dan Weiner?

Listen to this interview with an enthusiastic media pro

Bookmark Us

Frustrated Voters Take Action

Guest on the podcast this week is Summer Nemeth, founder and CEO of Imagine Election, a non-partisan online voter guide.  We talk about another dimension of the unofficial campaign phenomenon from a state and local view.  Summer points out that political campaigns change when they become voter centric instead of candidate centric.

Check out this refreshing interview.

Bookmark Us

Getting Some of That Obama Magic

My guest on the Digital Politics podcast this week is Rob Kubasko, political Internet strategist with Campaign Solutions.  Met Rob last week when I moderated the panel on web sites at the AAPC annual conference in DC.  It seemed that Republicans, Independents as well as Democrats are looking to get some of that Obama magic for their next campaigns. There is confusion however about what role the Internet really played and how that translates down to a state and local race.  Rob has some real Internet campaign experience having worked with Bob Dole in 1996 through McCain 08.  He gets the power of the social nets and warns about ignoring the few passionate supporters at a local level who can dramatically help multiple the impact of a candidate’s message.   Hear the entire discussion on SignOnRadio.

Bookmark Us