Are Political Campaigns Going Green?

GOOGLE Earth Day

On the Digital Politics podcast on this 40th Anniversary of Earth Day I ask the question–Are campaigns interested in being environmentally responsible by using more digital solutions to reach voters?  My guest Chris Talbot, Account Executive, Google Elections and Issue Advocacy, says that campaigns don’t seem to be much motivated by being green but rather by what works to win.

Google and other industry leaders have brought to market tools that campaign strategists have only dreamed about.  Sites like YouTube are changing the way media buyers can reach voters with :15 and :30 second in-stream video ads and long format video. The tools are out there to persuade voters using online tactics and to reinforce messages in traditional media.  If it is green –all the better.

Listen to this interview on what Google and the web has to offer 2010 campaigns.

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Canvassing 2.0

Digital Politics podcast today with guest Eimar Boesjes, Chief Technical Officer, Moonshadow Mobile is a view into the next generation of political campaign management.  With the mobile app Ground Game that Moonshadow has developed with Labels & Lists, they are redefining the way campaigns can target and engage constituents face-to-face as well as online and changing what it means to be a volunteer for a campaign.  Moonshadow has also been developing mobile apps for candidates.

Eimar is very insightful about how to get people to accept change and the impact a good interface can have on adaptation.  His mobile apps take full advantage of Google maps–an interface most of us have become quite familiar with. He also relates how his 16 year old sons have learned to send text messages in the dark because they have had to deal with restrictions in school and so they text with smart devices in their pockets.

Eimar is very excited about the potential of the iPad to help deploy his apps for campaigns up and down the ballot.

Listen to this interview about how campaign management will never be the same again.

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Healthcare Under the Microscope

Digital Politics podcast this week Healthcare Under the Microscope with Glenn Kessler, CEO, HCD Research was particularly relevant because Glenn has been exposed to the H1N1 swine flu.  Topics include whether Twitter and google trends are a way to predict spread of disease or whether they are an indication of how interest and concern is spreading based on reports in traditional media.

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