Canvassing 2.0

Digital Politics podcast today with guest Eimar Boesjes, Chief Technical Officer, Moonshadow Mobile is a view into the next generation of political campaign management.  With the mobile app Ground Game that Moonshadow has developed with Labels & Lists, they are redefining the way campaigns can target and engage constituents face-to-face as well as online and changing what it means to be a volunteer for a campaign.  Moonshadow has also been developing mobile apps for candidates.

Eimar is very insightful about how to get people to accept change and the impact a good interface can have on adaptation.  His mobile apps take full advantage of Google maps–an interface most of us have become quite familiar with. He also relates how his 16 year old sons have learned to send text messages in the dark because they have had to deal with restrictions in school and so they text with smart devices in their pockets.

Eimar is very excited about the potential of the iPad to help deploy his apps for campaigns up and down the ballot.

Listen to this interview about how campaign management will never be the same again.

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Your Opinion Counts

If you are a political consultant, media strategist, fundraiser, grassroots organizer, public relations professional, pollster, campaign manager, direct mail guru, television ad expert, phone bank provider or interested academic take the 8th Annual E-Voter Institute Survey of Political and Advocacy Communications Leaders

Click here to take this short, confidential survey:

https://www.hcdsurveys.com/go/J7392

OR

Put on your voter’s hat and take the 4th Annual E-Voter Institute Survey of Voter Expectations

Click here to take this short, confidential survey.

https://www.hcdsurveys.com/go/J7391

Once again our partner is HCD Research.  All responses are anonymous and no identifying information is retained.

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Optimizing political campaign budgets

The gap is widening between how consultants spend campaign dollars and what voters expect candidates to do online.  Once we get the final tally, the numbers will speak for themselves but the E-Voter summer 08 research shows some surprising details about how political consultants view Internet effectiveness.

http://sandiegonewsroom.com/news/index.php?option=com_content&view=article&id=748:optimizing-political-campaign-budgets&catid=48:national&Itemid=49

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