Summer Campaign Strategies

Digital Politics podcasts from August 3 2010

Interview with Colin Delany, New Media Strategies on local campaigns get online skills
Interview Part 1 with Colin Delany
Interview Part 2 with Colin Delany

Chris Nolan, president, Spot-On.com on down ballot races, virtual slate cards, and measures of success.
Interview Part 1 with Chris Nolan
Interview Part 2 with Chris Nolan

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Recent Digital Politics Shows

Need to catch up here with a posting of the last 2 Digital Politics shows:

June 22 Campaign Budgets Big and Small Guests were Kyle Roberts, President, Smart Media Group talking about campaign budgets and Shaun Dakin talking about Twitter, social media, and robo-calls.

Segment 1 with Kyle Roberts

Segment 2 with Kyle Roberts

Segment 3 with Shaun Dakin

Segment 4 with Shaun Dakin

June 29 Different Faces of Public Service Guests were Andrea Sparrey, Sparrey Consulting talking about networking, career development and public service, and Phil Noble, President, Politics Online and Founder of HOPE+, talking about South Carolina politics, and his project HOPE+.

Segment 1 with Andrea Sparrey

Segment 2 with Andrea Sparrey

Segment 3 with Phil Noble

Segment 4 with Phil Noble

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Finding Common Ground

Guests on the Digital Politics podcast this week are Peter Pasi, VP, and Ben Olson, eCampaign Director from emotive llc, a Washington, DC based agency with a focus on political campaigns, trade associations, and coalitions.  With all the discussion this week about building support for job creation and health care reform, there are many question about how candidates and advocates are using online tools to refine their messages to target and persuade voters.

With deep roots in the direct mail world, Peter now suggests that campaigns spend at least 15-20% of their budgets for online activities. Ben reminds us that people need a real reason to jump into action.  Working with McCain in 2008, Ben learned some key lessons about how activists get engaged with campaigns and the need to grant more permission to the grassroots crowd to get involved.

Listen to this interview with 2 industry leaders.

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Social Platforms for Pursuing Activists Online

Guest on the Digital Politics podcast this week was Peter Slutsky, Strategic Relations Manager at Ning. This privately held company founded in 2004 by Marc Andreessen and Gina Bianchini was ahead of it’s time.  With tools to set up custom branded social net sites, political candidates and advocacy groups can quickly deploy tools to sign up volunteers, support a field operation, and motivate supporters.  The growth of social networks has changed the expectations of activists and Ning is seeing increased interest from political and advocacy organizations to use their tools in innovative ways.

Ning has recently rolled out virtual gift-giving functionality.  Stay with the interview to the end to hear how Peter thinks virtual gifts, prizes, and rewards will find a place in motivating contributors and volunteers.  Disruptive technology like Ning will be one of the solutions that will influence the political landscape in 2010.

Listen to this interview with a political insider who really understands the emerging social platform world.

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Grassroots and Astro-Turf

Guest on the Digital Politics podcast this week is David All, president, the David All Group.  David’s TweetTheWhiteHouse initiative is a great example of online activism with a current focus on health care reform.  We talk about how valuable passive activists can be when encouraged to use web tools like Twitter. Just spending 5 minutes posting a tweet or retweeting something of interest can have a huge multiplier effect and costs the campaign nothing.  David is ahead of the curve.

Listen to the interview.

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