Ad Dollars and Health Care Reform

Guest on the Digital Politics podcast this week is Evan Tracey, founder and president of the Washington, DC based Campaign Media Analysis Group.  With over $170 million spent so far on television ads, Evan has seen the wide spectrum of messages and partnerships.  He expects now that the Senate is taking up the vote on the health care bill, we will see even more advertising from all sides as interest groups continue identify issues that resonate with voters.  Evan raises the question of how eager voters will be to watch these ads in the midst of the upcoming holiday season which traditionally has not been a time for political and advocacy ads.

What will campaign ads focus on in 2010 races?  Evan says that health care will be a constant theme which will be tied to unemployment and government spending.  He also reminds us that 2010 races have already begun.  I suggested that those in 2012 have as well.

List to this informative interview with an insider who is keeping his finger on the pulse of political and advocacy media buys.

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Political Power of the Online Community

Digital Politics podcast this week features John Marelius, political reporter for the San Diego Union-Tribune talking about the candidates in the 2010 California Governor and Senate races, the role the technology community might play in the campaign of technologically savvy candidates, and which initiatives might wind up on the ballot in November 2010.  John suggests that voters might get mixed up about Republican women candidates in California with Meg Whitman running for governor and Carly Fiorina running for the Senate.  Neither one has run for office in the past, both have a base in the Bay Area and both are wealthy and funding their own campaigns.

California primary is in June 2010 but it is never too early to get some insights about the competitors.

List to the interview.

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California Campaigns 2010

Guest on the Digital Politics podcast this week was Francine Busby, candidate for Congress in 2010 in the 50th district in San Diego.  This is the old Duke Cunningham district currently represented by Brian Bilbray.  Francine says that the district went for Obama in 2008 and that both the DCCC and RCCC will be paying close attention to this one.  Not expecting any Primary competition, Francine anticipates that all of the Democratic candidates for CA governor will be knocking on her door to get her help in this district with an unusually high number of voters registered as Choose Not to Declare.

Along with the possibility of the same sex marriage initiative getting back on the 2010 ballot, to say nothing of the fact that the State is broke, I predict that unprecedented amounts of money will be spent on California campaigns between now and election day 2010.  It also looks like the war will be fought online like never before.  Francine put off the recent announcement of her candidacy for a week because the web site wasn’t ready.

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