Book

The web is here to stay in political and advocacy campaigns and voters are forever changed in how they think about candidates and causes. About Face: The Dramatic Impact of the Internet on Politics and Advocacy reveals how authenticity, diversity, and on-demand campaign information are key elements in this new landscape.

Twenty industry experts across the political spectrum focus on three questions:

• What do voters expect?

• What does a modern political or advocacy campaign look like?

• What are the best ways to spend money on the Internet to multiply and enhance the value of dollars spent on traditional media?

Karen A.B. Jagoda, President of E-Voter Institute, edited this book with many of the chapters written by her as well. Research results from surveys taken with the support of HCD Research have been interspersed to provide additional background on emerging trends. Forward by Cyrus Krohn. Contributors include Robert K. Arena, Jr., Porter Bayne, T.A. Berg, Brent Blackaby, Christopher Borick, Corina Constantin, Shaun Dakin, Mark Davis, Colin Delany, Ben Katz, Glenn Kessler, Jason Krebs, Kevin Lee, Kathie Legg, Kevin O’Neill, Larry Ward, Ben Weisberg, and Tony Winders. Cover design by Elena Dworkina.

About Face: The Dramatic Impact of the Internet on Politics and Advocacy, Karen A.B. Jagoda (E-Voter Institute Press, 2009)

This book has just been released October 2009 and is available from all bookstores and online:

Trade Paperback ISBN 978-0-9825590-0-0   List price $19.99

Watch this space for recommended vendor.

e-Book Edition  ISBN 978-0-9825590-1-7    List price $ 9.99

Recommended vendor Powell’s Books

Requests for review copies: karen@e-voterinstitute.com

About Face: The Dramatic Impact of the Internet on Politics and Advocacy

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