Research

Take the 5th Annual Survey of Voter Expectations

Share your opinion about how campaigns and advocates should use the web as well as traditional media to inform and persuade you about candidates and causes.  CLICK HERE to participate.

Persuading and Motivating Voters: What Will It Take in 2010?

Read the just released results from the 4th Annual E-Voter Institute Survey of Voter Expectations conducted with HCD Research.  Click here to download the full report: E-Voter Institute 2009: Persuading and Motivating Voters

2008 E-Voter Institute research can be downloaded through the E-Voter Store

E-Voter Institute published several studies in the summer of 2008 in partnership with HCD Research:

• Missing the Boat: How Political and Advocacy Communications Leaders Spend Campaign Funds

This report is based on the 7th Annual Survey of Political and Advocacy Communications Experts. While consultants increasingly use the Internet themselves, there is still hesitation to use the Internet extensively in political campaigns.  Television, direct mail and phone still reign supreme but Internet techniques are appealing for reaching some audiences.  Break-out by views from Democrat and Republican consultants, best ways to reach the loyal base, and swing and Independent voters, and most effective ways to target voters by gender, ethnicity, and geographic location.

To further understand the shifts taking place in the political landscape, E-Voter Institute and HCD Research conducted the 3rd Annual Survey of Voter Expectations.  With 4801 respondents we were able to break out the group by gender, age, ethnicity, geographic location, use of social networks, computer literacy, level of political activism and intent to vote.  All three studies are included in the voter expectations report.

• Rhetoric, Reality and the Internet: What Do Voters Really Want

This report is based on survey results from the 3rd Annual Survey of Voter Expectations and compares what voters expect with what political consultants think works best for motivating and persuading voters.

• Harnessing the Power of Social Networks: Campaign 2008 Taps Into the Virtual Grid

This study focuses on those respondents to the E-Voter Institute’s 3rd Annual Survey of Voter Expectations who use online social networks.   This analysis reveals where those who are active members of social networks spend their other time on the Internet, what sources of information they find most trust-worthy, and their level of political activism compared to those who do not participate in online social networks.

• Sex and the Voting Booth: What Do We Know About Women Voters?

This E-Voter Institute report looks more specifically at the women responders to the 3rd Annual Survey of Voter Expectations.  While some kinds of Internet use are common to women and men, women do show some significantly different behavior online.  Understanding these differences can help a candidate fine tune messages, calls to action and get out the vote efforts.

Download the previous E-Voter Institute research from 2006  and 2007

• Objects in the Mirror Are Closer Than They Appear: Change is Accelerating in the Political Landscape  evi-survey-07-final

This 2007 study includes findings from the 6th Annual Survey of Political and Advocacy Communications Leaders and the 2nd Annual Survey of Voter Expectations.  As the presidential campaign got underway, early indicators were that online social networks and online video would play a key role.

• Moving to the Mainstream: Web-Based Political Communications on the Road to 2008  evi_2006_findings_08-1806-with-cover

This 2006 study includes the 5th Annual Survey of Political and Advocacy Communications Leaders and the 1st Annual Survey of Voter Expectations.  After years of looking only at political media experts, E-Voter Institute decided to start looking at the expectations of the voters and how that matched up with how consultants were spending campaign funds.

Where it all Started

E-Voter 98 The ground-breaking study conducted with the NYTimes.com and the Vallone for Governor campaign of 1998 showing that online ads could be persuasive even if people didn’t click on the ad.  Click here to download the original study: E-Voter 98

Earliest research from 1998-2004 can be found in the book Crossing the River: The Coming of Age of the Internet in Politics and Advocacy, Karen A.B. Jagoda, editor (Xlibris 2005).

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