Press

Obama campaign capitalized on online media to spread its message, seek input

By Jonathan Sidener, San Diego Union-Tribune Staff Writer January 21, 2009

Political Activism 2008 Style October 27, 2008 San Diego News Room

http://sandiegonewsroom.com/news/index.php?option=com_content&view=article&id=4418:karen-jagoda-president-of-e-voter-institute&catid=48:national&Itemid=49

Optimizing political campaign budgets September 30, 2008 San Diego News Room

http://sandiegonewsroom.com/news/index.php?option=com_content&view=article&id=748:optimizing-political-campaign-budgets&catid=48:national&Itemid=49

MediaPost Article

Study: Disconnect Between What Voters Expect and How Politicos Spend Online by Tameka Kee August 14, 2008

http://www.mediapost.com/publications/?fa=Articles.san&s=88506&Nid=46091&p=237020

eMarketer ArticleWhat the Electorate Expects Online August 28, 2008

http://www.emarketer.com/Article.aspx?id=1006498

Online Social Networks in Politics: Promise, Frustrations, and … by Colin Delany August 28, 2008

http://www.epolitics.com/2008/08/27/online-social-networks-in-politics-promise-frustration-and/

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E-Voter Institute
- Digital Politics Shows August 2010 September 2, 2010
  August 31 2010 Digital Politics Show Social Media Tools In Political Campaigns From Jesse Ventura to Obama and Beyond with Bill Hillsman, North Woods Advertising Interview with Bill Hillsman Mobile Apps for Political Campaigns with Eimar Boesjes, Chief Technology Officer, Moonshadow Mobile Interview with Eimar Boesjes Women Candidates and Finding an Authentic Voice to Reach All Voters with Bill Hillsman, [...]
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- Effectiveness of Online Political Ads August 11, 2010
  Digital Politics podcasts from August 10 2010 Interview with Michael Bassik, Sr. VP Digital, Global Strategy Group, on increasing awareness and favorability using online political ads and social media. Case study on the Chris Kelly primary race for California Attorney General–came in second but the web ads increased effectiveness of television ads– and tactics [...]
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- Summer Campaign Strategies August 11, 2010
  Digital Politics podcasts from August 3 2010 Interview with Colin Delany, New Media Strategies on local campaigns get online skills Interview Part 1 with Colin Delany Interview Part 2 with Colin Delany Chris Nolan, president, Spot-On.com on down ballot races, virtual slate cards, and measures of success. Interview Part 1 with Chris Nolan Interview Part 2 with Chris Nolan Bookmark Us [...]
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