Homer Simpson & Friends

Homer Simpson & Friends

Posted by Karen 28 January, 2010 As Campaign Budgets, Digital Politics Podcast, Do TV ads work?, The Power of Social Networks, Who's Who

Digital Politics podcast this week features Dan Weiner, VIce President Sales, FOX Audience Network. Dan represents a vast array of FOX related sites attracting a wide range of audiences. But the really good part of what FOX online has done is provide tools for targeting based on geo, behavior, social media, and psychographic characteristics. Dan points to web 2.0 strategies that now must include self expressed data.

Are the political strategists ready to start using the web to reach specific voters at a state and local level? Will the campaign finance rule changes result in more money going online as television ad inventory gets tight? Will traditional political media strategists figure out how to include web solutions or will the online agencies start to take more control because they know how to work with people like Dan Weiner?

Listen to this interview with an enthusiastic media pro

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