Holiday Spirit and Online Activism

Posted by Karen 3 December, 2009 As Advocacy Techniques, Digital Politics Podcast, The Power of Social Networks, Who's Who

Guest today on the Digital Politics podcast was Steve Daigneault, Vice President, M+R Strategic Services talking about challenges advocacy groups face raising money in tough economic times.  Steve emphasized that the most successful messages are those that are simple and seem relevant to the outside world as much as to the needs of the organization.  He also notes those advocates willing to take more chances with messaging and digital media are showing the most progress.

Steve understands grassroots organizing and particularly the power of email.  I do challenge him a bit on the definition of ‘volunteer’ and how advocacy groups are dealing with the social media world.

Check out this discussion with an experienced online strategist.

 

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