Dynamic Video Advertising

Posted by Karen 10 March, 2010 As Campaign Budgets, Digital Politics Podcast, Do TV ads work?, Technology to Watch, Who's Who

Guest on the Digital Politics podcast this week is Anupam Gupta, CEO, Mixpo, a Seattle based tech firm specializing in dynamic online video advertising. Mixpo is all about engagement and making it easier for agencies and campaigns to re-purpose and enhance campaign video and television ads. Anupam makes it clear that online political ads are moving away from standard banner ads to video ads and that we should all expect higher quality online video ads in the near future.

Mixpo is providing tools to extend interactivity with political ads. Will these kinds of solutions help move more dollars online? Will online budgets be 1% or 10% of the average 2010 campaign? Anupam suggests that performance pressure will cause more political strategists to reconsider traditional media budgets.