New Voting Trends

Effectiveness of Online Political Ads

Digital Politics podcasts from August 10 2010

Interview with Michael Bassik, Sr. VP Digital, Global Strategy Group, on increasing awareness and favorability using online political ads and social media. Case study on the Chris Kelly primary race for California Attorney General–came in second but the web ads increased effectiveness of television ads– and tactics used in the Dan Malloy primary campaign for Governor of Connecticut which he won the night of this interview. Download the PDF of the the report: Case Study: Effectiveness of Online Political Advertising

Interview Part 1 with Michael Bassik
Interview Part 2 with Michael Bassik

Talking with Gary Bivings, The Bivings Group, on engaging voters and driving political messages through social media particularly in the Meg Whitman and Jerry Brown California race for governor.
Interview with Gary Bivings

Gary Bivings on web video, Facebook and the Senate Republican primary race in Colorado between Ken Buck and Jane Norton which Buck won that evening.
Interview with Gary Bivings

Bookmark Us

Frustrated Voters Take Action

Guest on the podcast this week is Summer Nemeth, founder and CEO of Imagine Election, a non-partisan online voter guide.  We talk about another dimension of the unofficial campaign phenomenon from a state and local view.  Summer points out that political campaigns change when they become voter centric instead of candidate centric.

Check out this refreshing interview.

Bookmark Us

Mobile Apps for Civic Engagement

Guests on the first Digital Politics podcast of the new year are Kurt Daradics and David Kralik from CitySourced powered by FreedomSpeaks.  With all the buzz about apps in general, it is useful to find those apps which can really have an impact for an individual, local community, nationally and globally.  Kurt and David talk about how civic engagement is the new “green” and that we are just beginning to see the impact when mobile is combined with the social media dimension and physical location identification.

Another example of how all politics is local as well as the potential of disruptive technology to change all of our lives.

Listen to this thought provoking preview of government in the new decade.

Bookmark Us

Virtual Book Parties

Recorded in mid-December 2009, these virtual book parties for About Face: The Dramatic Impact of the Internet on Politics and Advocacy (E-Voter Institute Press, 2009) make for interesting listening and might even make you want to buy the book.  These bi-partisan discussions with many of the contributors to the book add an update and further reality check for strategists, candidates, and campaign managers.

Go to the E-Voter Store for details on how to get the About Face book in print or eBook format.

First Virtual Book Party

Topics include targeting, voter expectations, mobile, search and online ads.

Participants

Karen Jagoda, Shaun Dakin, Kathie Legg, Tony Winders, Colin Delany, Jason Krebs, Porter Bayne, Cyrus Krohn

Second Virtual Book Party

Topics include the new face of political and advocacy campaigns, trends to watch for in 2010 and 2012, and reaching the loyal base as well as swing and Independent voters.

Participants

Karen Jagoda, Michael Bassik, Tony Winders, Rich Berke, Ben Katz, Dan Schnur, Mark Davis

Bookmark Us

Leveraging the Internet to Target Voters in 2010

Digital Politics podcast today with Sara Taylor was a fitting last show for the end of the decade.  Sara worked in the George W. Bush re-election campaign in 2004 and in his administration.  As co-founder of Resonate Networks Sara is taking her understanding of the web, targeting, voter segmentation, and issues to a broader audience of candidates, advocates and advertisers.  Sara warns that those candidates and causes that ignore the Internet do so at their own risk.  The age of online politics comes of age.

Check out this interview with a true thought leader.

Bookmark Us

Motivating Voters

Guests on the Digital Politics podcast this week are Rich Berke, HCD Research and Chris Borick, Muhlenberg College Institute of Public Opinion talking about the E-Voter Institute’s 4th Annual Survey of Voter Expectations–Persuading and Motivating Voters:  What Will It Take in 2010?

We all agreed that there are remarkably similar attitudes between people along the political spectrum, and across gender, ages and ethnic groups.  The study shows how pervasive the web has become in our everyday lives as well as how it has changed the expectations of voters.  Provocative indications in the study point to the need for new ways to motivate voters to contribute, show support for candidates, and turn out to vote in order to break through the media clutter.

The study reveals that people find debates informative but the high percentage of people who say this makes me wonder if they are all watching the full debates, selections on cable news shows, downloading YouTube excerpts or reading about them online or in the newspapers.

Download the study and check out this interview for more insights:

Bookmark Us

Political Power of the Online Community

Digital Politics podcast this week features John Marelius, political reporter for the San Diego Union-Tribune talking about the candidates in the 2010 California Governor and Senate races, the role the technology community might play in the campaign of technologically savvy candidates, and which initiatives might wind up on the ballot in November 2010.  John suggests that voters might get mixed up about Republican women candidates in California with Meg Whitman running for governor and Carly Fiorina running for the Senate.  Neither one has run for office in the past, both have a base in the Bay Area and both are wealthy and funding their own campaigns.

California primary is in June 2010 but it is never too early to get some insights about the competitors.

List to the interview.

Bookmark Us

New Administration Proves to Be Connected to Digital World

Watch the 10 NEWS January 22, 2008 report by Bob Lawrence on how the Obama campaign used the Internet and what that means for future campaigns.  Includes an interview with Karen Jagoda.  A Closer Look

Bookmark Us

Future Campaigns Must be More Interactive and Voter-Driven

Washington, DC, January 22, 2009 – Results of a new national study among  3536 Americans revealed that there has been a permanent move from passive communications in political campaigns to on-demand information and relationships with candidates.

The E-Voter Institute surveys conducted by HCD Research revealed that in May 2008, 40% of potential voters viewed on-line videos about candidates. Results from a recent, post election survey released today indicated that 52% of respondents reported that they viewed on-line videos. In addition, there was a 35% increase in the number of women who reported that they watched the candidates’ videos.

Two-thirds of voters reported that they expected candidates to use email communications as part of their campaigns. Particularly striking is the growth of the unofficial campaign, with 45% of respondents reporting that they forwarded links or email about political issues to friends and family.

Furthermore, more than half of the respondents indicated that they received an email from friends or family about politics. For those who voted early, the official web site was almost as attention getting as a television or cable advertisement.

Download the report The Rise of On-Demand Political Campaigns: E-Voter Institute 2008 Post-Election Findings. E-Voter Institute Post-Election-Findings-01-22-09

Bookmark Us

White House via Web

Reporters are starting to put together the pieces to better explain the impact of the Internet on politics and advocacy. In a business section article today White House via Web by Jonathan Sidener in the San Diego Union-Tribune, I am quoted talking about the expectations of voters.  Andrew Rasiej reveals that his 82 year old father asked if you can send email to more than one person.

Read the entire article.

Bookmark Us