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Digital Politics Shows August 2010

August 31 2010 Digital Politics Show

Social Media Tools In Political Campaigns From Jesse Ventura to Obama and Beyond with Bill Hillsman, North Woods Advertising
Interview with Bill Hillsman

Mobile Apps for Political Campaigns with Eimar Boesjes, Chief Technology Officer, Moonshadow Mobile
Interview with Eimar Boesjes

Women Candidates and Finding an Authentic Voice to Reach All Voters with Bill Hillsman, North Woods Advertising and Allyson Kapin, Partner, Rad Campaign
Interview with Bill Hillsman and Allyson Kapin

Women Who Tech- A Virtual Conference September 15 with background by Allyson Kapin, Founder Women Who Tech
Interview with Allyson Kapin

August 24 2010 Digital Politics Show

National Campaign Committees, Metrics of Web Effectiveness and Branding with Todd Zeigler, Sr. VP Client Services, The Bivings Group

Interview Todd Zeigler - Part 1
Interview Todd Zeigler - Part 2
Interview Todd Zeigler - Part 3
Interview Todd Zeigler - Part 4

August 17 2010 Digital Politics Show

Ad Networks Find Voters with Matthew Barrett Principal Product Manager for Ad Desk a service of Advertising.com an AOL company
Interview with Matthew Barrett

Reach and Frequency Matter with Matthew Barrett
More with Matthew Barrett

Social Media and California Voters with Ben Tulchin, President, Tulchin Research and Lane Kasselman, Executive Director, CALInnovates.org

Interview with Ben Tulchin and Lane Kasselman

Fragmented Media and Reaching Voters
Interview continues with Ben Tulchin and Lane Kasselman

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Effectiveness of Online Political Ads

Digital Politics podcasts from August 10 2010

Interview with Michael Bassik, Sr. VP Digital, Global Strategy Group, on increasing awareness and favorability using online political ads and social media. Case study on the Chris Kelly primary race for California Attorney General–came in second but the web ads increased effectiveness of television ads– and tactics used in the Dan Malloy primary campaign for Governor of Connecticut which he won the night of this interview. Download the PDF of the the report: Case Study: Effectiveness of Online Political Advertising

Interview Part 1 with Michael Bassik
Interview Part 2 with Michael Bassik

Talking with Gary Bivings, The Bivings Group, on engaging voters and driving political messages through social media particularly in the Meg Whitman and Jerry Brown California race for governor.
Interview with Gary Bivings

Gary Bivings on web video, Facebook and the Senate Republican primary race in Colorado between Ken Buck and Jane Norton which Buck won that evening.
Interview with Gary Bivings

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Power of Social Networking

Digital Politics podcasts are posted by Thursday on wsRadio.com.

Sorry I have really fallen behind posting the podcasts here so another catch up is in order.

June 29 2010

Networking, Social Media and Career Paths
Interview Part 1 with Andrea Sparrey

Interview part 2 with Andrea Sparrey

South Carolina Politics
Interview with Phil Noble

Project Hope+
Interview with Phil Noble

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Recent Digital Politics Shows

Need to catch up here with a posting of the last 2 Digital Politics shows:

June 22 Campaign Budgets Big and Small Guests were Kyle Roberts, President, Smart Media Group talking about campaign budgets and Shaun Dakin talking about Twitter, social media, and robo-calls.

Segment 1 with Kyle Roberts

Segment 2 with Kyle Roberts

Segment 3 with Shaun Dakin

Segment 4 with Shaun Dakin

June 29 Different Faces of Public Service Guests were Andrea Sparrey, Sparrey Consulting talking about networking, career development and public service, and Phil Noble, President, Politics Online and Founder of HOPE+, talking about South Carolina politics, and his project HOPE+.

Segment 1 with Andrea Sparrey

Segment 2 with Andrea Sparrey

Segment 3 with Phil Noble

Segment 4 with Phil Noble

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Media Strategies in an Evolving Media World

Digital Politics show last week with Chris Nolan, Founder Spot-On and Amy Gershkoff, Founder Changing Targets Media was filled with interesting insights from recent campaigns including a local race in CA and the Bill Halter Senate race in Arkansas.

E-Voter Institute’s 5th Annual Survey of Voter Expectations has been completed and we are working on the analysis with HCD Research.  Watch for notice about the August webinar when we will be releasing the results.

Political Ads, Disclosure and Creative Ways to Find Supporters
Segment 1 with Chris Nolan

Segment 2 with Chris Nolan

Media Mix and Media Habits
Segment 3 with Amy Gershkoff

Segment 4 with Amy Gershkoff

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Super Primary Day

Digital Politics Internet radio show on June 8 focused on the primary in California as well as those around the country.  We talk about women candidates, recent polls and the impact of social media buzz on campaigns as well as on perceptions of the Gulf oil crisis.

My guests were Stan Greenberg, Chairman and CEO, Greenberg Quinlan Rosner Research, Glenn Kessler, CEO, HCD Research, and Alan Silberberg, Silberberg Innovations.

Segment 1 Polling and Predictions

With Stan Greenberg, top Democratic pollster

Segment 2 Social Media Buzz

With Glenn Kessler, HCD Research

Segment 3 Social Media and Local Campaigns

With Alan Silberberg, Silberberg Innovations

Segment 4 Civic Engagement

With Alan Silberberg, Silberberg Innovations

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PR in a Time of Environmental Disaster

Interview last week on another segment of the Green Numbers Radio Show on WsRadio.com was with Gary Bivings, President, The Bivings Group.  Gary talks about the social media dimension of the PickensPlan, and how important authenticity of message is especially in a time of disaster.

Click here to hear the interview with Gary Bivings, a true Internet pioneer.

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Green Numbers on WsRadio

Last week I hosted the Quest for Power segment on a new Internet radio show called Green Numbers Radio: Ask the Experts which can be heard live on WsRadio.com/greennumbers and downloaded as an MP3 file.

My guests were Paul LeBlanc and Rachael Wexler from Sunlight Planet and Joseph Kalkstein, Global Solar Ventures talking about solar initiatives, incentives, and applications for low income housing.  Check out the interview with these 3 experts.

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Attorney General Race in CA

Guest on the Digital Politics podcast today is Alberto Torrico, Assemblyman from the CA 20th State district, Majority Leader in the California State Assembly, and candidate for Attorney General in 2010.  Alberto is using Facebook to get attention for his Assembly Ballot 656 Fair Share for Fair Tuition initiative as well as for building coalitions and raising money for his campaign.

Alberto, with roots in the Hispanic and Asian communities, is a modern candidate currently representing parts of Silicon Valley and the East Bay.  His web site includes pages in Spanish and Chinese. I think this campaign is a great example of using social media, email, online ads, search, and traditional web elements to reach voters in a state wide race.  In a crowded primary, will social media engagement make the difference?

Listen to this interview with Assemblyman Alberto Torrico

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Social Chatter

Guest on the Digital Politics podcast today is Benjamin Hagedorn, Vice President of Consulting Development, Infegy Inc., developer of Social Radar, a tool to measure online buzz.  This tool not only tracks comments but also the tone of the conversation showing up on social media sites, blogs, news sites and other sources.  Ben talks a bit about the use of natural language processing to determine whether the conversation is positive or negative and when the tone is changing.  While still a new way to measure the attitudes of voters, Ben says the Infegy methodology is getting close to what the traditional pollsters are finding.  This is also an indication of how the web and participants in social media sites are representative of all voters.

Here on Tax Day, Ben says that he is seeing a real break-out for words related to taxes but not much related to the Tea Party movement.  Another example of how the volume of the megaphone might or might not reflect the real interest in the general public.

Check out this interview with an expert whose finger is on the pulse of the web.

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