Advocacy Techniques

Summer Campaign Strategies

Digital Politics podcasts from August 3 2010

Interview with Colin Delany, New Media Strategies on local campaigns get online skills
Interview Part 1 with Colin Delany
Interview Part 2 with Colin Delany

Chris Nolan, president, Spot-On.com on down ballot races, virtual slate cards, and measures of success.
Interview Part 1 with Chris Nolan
Interview Part 2 with Chris Nolan

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Power of Social Networking

Digital Politics podcasts are posted by Thursday on wsRadio.com.

Sorry I have really fallen behind posting the podcasts here so another catch up is in order.

June 29 2010

Networking, Social Media and Career Paths
Interview Part 1 with Andrea Sparrey

Interview part 2 with Andrea Sparrey

South Carolina Politics
Interview with Phil Noble

Project Hope+
Interview with Phil Noble

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Recent Digital Politics Shows

Need to catch up here with a posting of the last 2 Digital Politics shows:

June 22 Campaign Budgets Big and Small Guests were Kyle Roberts, President, Smart Media Group talking about campaign budgets and Shaun Dakin talking about Twitter, social media, and robo-calls.

Segment 1 with Kyle Roberts

Segment 2 with Kyle Roberts

Segment 3 with Shaun Dakin

Segment 4 with Shaun Dakin

June 29 Different Faces of Public Service Guests were Andrea Sparrey, Sparrey Consulting talking about networking, career development and public service, and Phil Noble, President, Politics Online and Founder of HOPE+, talking about South Carolina politics, and his project HOPE+.

Segment 1 with Andrea Sparrey

Segment 2 with Andrea Sparrey

Segment 3 with Phil Noble

Segment 4 with Phil Noble

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Media Strategies in an Evolving Media World

Digital Politics show last week with Chris Nolan, Founder Spot-On and Amy Gershkoff, Founder Changing Targets Media was filled with interesting insights from recent campaigns including a local race in CA and the Bill Halter Senate race in Arkansas.

E-Voter Institute’s 5th Annual Survey of Voter Expectations has been completed and we are working on the analysis with HCD Research.  Watch for notice about the August webinar when we will be releasing the results.

Political Ads, Disclosure and Creative Ways to Find Supporters
Segment 1 with Chris Nolan

Segment 2 with Chris Nolan

Media Mix and Media Habits
Segment 3 with Amy Gershkoff

Segment 4 with Amy Gershkoff

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PR in a Time of Environmental Disaster

Interview last week on another segment of the Green Numbers Radio Show on WsRadio.com was with Gary Bivings, President, The Bivings Group.  Gary talks about the social media dimension of the PickensPlan, and how important authenticity of message is especially in a time of disaster.

Click here to hear the interview with Gary Bivings, a true Internet pioneer.

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Attorney General Race in CA

Guest on the Digital Politics podcast today is Alberto Torrico, Assemblyman from the CA 20th State district, Majority Leader in the California State Assembly, and candidate for Attorney General in 2010.  Alberto is using Facebook to get attention for his Assembly Ballot 656 Fair Share for Fair Tuition initiative as well as for building coalitions and raising money for his campaign.

Alberto, with roots in the Hispanic and Asian communities, is a modern candidate currently representing parts of Silicon Valley and the East Bay.  His web site includes pages in Spanish and Chinese. I think this campaign is a great example of using social media, email, online ads, search, and traditional web elements to reach voters in a state wide race.  In a crowded primary, will social media engagement make the difference?

Listen to this interview with Assemblyman Alberto Torrico

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Are Political Campaigns Going Green?

GOOGLE Earth Day

On the Digital Politics podcast on this 40th Anniversary of Earth Day I ask the question–Are campaigns interested in being environmentally responsible by using more digital solutions to reach voters?  My guest Chris Talbot, Account Executive, Google Elections and Issue Advocacy, says that campaigns don’t seem to be much motivated by being green but rather by what works to win.

Google and other industry leaders have brought to market tools that campaign strategists have only dreamed about.  Sites like YouTube are changing the way media buyers can reach voters with :15 and :30 second in-stream video ads and long format video. The tools are out there to persuade voters using online tactics and to reinforce messages in traditional media.  If it is green –all the better.

Listen to this interview on what Google and the web has to offer 2010 campaigns.

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Canvassing 2.0

Digital Politics podcast today with guest Eimar Boesjes, Chief Technical Officer, Moonshadow Mobile is a view into the next generation of political campaign management.  With the mobile app Ground Game that Moonshadow has developed with Labels & Lists, they are redefining the way campaigns can target and engage constituents face-to-face as well as online and changing what it means to be a volunteer for a campaign.  Moonshadow has also been developing mobile apps for candidates.

Eimar is very insightful about how to get people to accept change and the impact a good interface can have on adaptation.  His mobile apps take full advantage of Google maps–an interface most of us have become quite familiar with. He also relates how his 16 year old sons have learned to send text messages in the dark because they have had to deal with restrictions in school and so they text with smart devices in their pockets.

Eimar is very excited about the potential of the iPad to help deploy his apps for campaigns up and down the ballot.

Listen to this interview about how campaign management will never be the same again.

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The Narrative

Guest on the Digital Politics podcast is Kelley Moran, Moran Associates, a public affairs and political consulting firm in California.  Kelley shares his insights about how political and advocacy stories are created and the impact they have on voters.  Kelley wonders how the expected $100 million dollars Meg Whitman is projected to spend on her run for California governor will drown out the stories of other candidates.

Why the picture of Lassie?  Kelley talks about the role a spokesdog can have in a campaign–he actually used Laddie, Lassie’s successor.

Listen to this interview with an expert political storyteller.

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Finding Common Ground

Guests on the Digital Politics podcast this week are Peter Pasi, VP, and Ben Olson, eCampaign Director from emotive llc, a Washington, DC based agency with a focus on political campaigns, trade associations, and coalitions.  With all the discussion this week about building support for job creation and health care reform, there are many question about how candidates and advocates are using online tools to refine their messages to target and persuade voters.

With deep roots in the direct mail world, Peter now suggests that campaigns spend at least 15-20% of their budgets for online activities. Ben reminds us that people need a real reason to jump into action.  Working with McCain in 2008, Ben learned some key lessons about how activists get engaged with campaigns and the need to grant more permission to the grassroots crowd to get involved.

Listen to this interview with 2 industry leaders.

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