Book

Virtual Book Parties

Recorded in mid-December 2009, these virtual book parties for About Face: The Dramatic Impact of the Internet on Politics and Advocacy (E-Voter Institute Press, 2009) make for interesting listening and might even make you want to buy the book.  These bi-partisan discussions with many of the contributors to the book add an update and further reality check for strategists, candidates, and campaign managers.

Go to the E-Voter Store for details on how to get the About Face book in print or eBook format.

First Virtual Book Party

Topics include targeting, voter expectations, mobile, search and online ads.

Participants

Karen Jagoda, Shaun Dakin, Kathie Legg, Tony Winders, Colin Delany, Jason Krebs, Porter Bayne, Cyrus Krohn

Second Virtual Book Party

Topics include the new face of political and advocacy campaigns, trends to watch for in 2010 and 2012, and reaching the loyal base as well as swing and Independent voters.

Participants

Karen Jagoda, Michael Bassik, Tony Winders, Rich Berke, Ben Katz, Dan Schnur, Mark Davis

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About Face: The Dramatic Impact of the Internet on Politics and Advocacy

The new E-Voter Institute book About Face: The Dramatic Impact of the Internet on Politics and Advocacy, Karen A.B. Jagoda (E-Voter Institute Press, 2009) has just been published.  This is the second in a series of books about how the Internet is impacting the way political and advocacy campaigns are being run and how the web is changing the expectations of voters. This book with contributions from 20 industry insiders will stand the test of time.  It is a mixture of optimism about the use of the Internet in campaigns with a strong element of realism about how hard it is to effectuate change in the process.

With the results of the 2009 elections today, we now see that strategies and lessons learned in 2008 may or may not work in 2010 to say nothing about 2012.  Our new book includes best practices, case studies and research that can help political strategists more clearly see the Internet options for reaching and persuading voters.

The E-Voter book is available as a trade paperback and eBook.   Check out the ISBN information and links on the E-Voter Institute site to order the book. We have set up a Twitter account and Facebook page so follow us and become a fan. Please help us promote the book and let the community know what you think about our conclusions.  You can also leave comments on this posting.  We will be highlighting the other authors over the next weeks and we all welcome questions and comments.

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