About
E-Voter Institute is a non-partisan trade association founded in 1999 to advance the interests of Web publishers and solution providers within the political and advocacy communities.
The 2010 campaign season is underway. Lessons learned in 2008 about using the power of the Internet need to be reviewed and updated to reflect the changes in voter expectations, technology and the political landscape. E-Voter Institute is the source for original research, events, webcasts and podcasts on the business of politics and technology.
Read the newest book from E-Voter Institute About Face: The Dramatic Impact of the Internet on Politics and Advocacy, Karen A.B. Jagoda (E-Voter Institute Press, 2009) with contributions from 20 industry insiders, analysis from HCD Research, and forward by Cyrus Krohn. Click on the E-Voter Store to purchase paperback or ebook edition.
Recent Digital Politics Shows
Need to catch up here with a posting of the last 2 Digital Politics shows:
June 22 Campaign Budgets Big and Small Guests were Kyle Roberts, President, Smart Media Group talking about campaign budgets and Shaun Dakin talking about Twitter, social media, and robo-calls.
June 29 Different Faces of Public Service Guests were Andrea Sparrey, Sparrey Consulting talking about networking, career development and public service, and Phil Noble, President, Politics Online and Founder of HOPE+, talking about South Carolina politics, and his project HOPE+.
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Media Strategies in an Evolving Media World
Digital Politics show last week with Chris Nolan, Founder Spot-On and Amy Gershkoff, Founder Changing Targets Media was filled with interesting insights from recent campaigns including a local race in CA and the Bill Halter Senate race in Arkansas.
E-Voter Institute’s 5th Annual Survey of Voter Expectations has been completed and we are working on the analysis with HCD Research. Watch for notice about the August webinar when we will be releasing the results.
Political Ads, Disclosure and Creative Ways to Find Supporters
Segment 1 with Chris Nolan
Media Mix and Media Habits
Segment 3 with Amy Gershkoff
Take Our Voter Expectations Survey
E-Voter Institute is taking our 5th Annual Survey of Voter Expectations. Please take a few minutes and share your opinions about how campaigns and advocates should use online media as well as traditional methods to inform you about candidates and causes.
CLICK HERE to participate. Thanks!
Super Primary Day
Digital Politics Internet radio show on June 8 focused on the primary in California as well as those around the country. We talk about women candidates, recent polls and the impact of social media buzz on campaigns as well as on perceptions of the Gulf oil crisis.
My guests were Stan Greenberg, Chairman and CEO, Greenberg Quinlan Rosner Research, Glenn Kessler, CEO, HCD Research, and Alan Silberberg, Silberberg Innovations.
Segment 1 Polling and Predictions
With Stan Greenberg, top Democratic pollster
Segment 2 Social Media Buzz
With Glenn Kessler, HCD Research
Segment 3 Social Media and Local Campaigns
With Alan Silberberg, Silberberg Innovations
Segment 4 Civic Engagement
When Billionaires Run For Public Office
The new Digital Politics Internet radio show and podcast has moved to WsRadio.com where I am doing the show live on Tuesdays from 12-1:00 pm PACIFIC. Each show has 4 segments and podcast files will be posted here by Thursday afternoon or you can go to the Digital Politics Internet Radio and Podcast for all archives and previews of upcoming shows.
Show on June 1 included Peter Pasi, Executive Vice President and Ben Olson, eCampaign Director, emotive llc, John Phillips, CEO, Aristotle, and Stephen Hershkowitz, partner, Sandler Reiff and Young
Segment 1 Fundraising and Political TV Ads
Guests Peter Pasi and Ben Olson, emotive
Segment 2 Getting Out the Vote
Guests Peter Pasi and Ben Olson, emotive
Segment 3 Fundraising and Data Mining
Guests John Phillips, Aristotle and Stephen Hershkowitz, Sandler Reiff and Young
Segment 4 Fundraising and FEC Compliance
Guests John Phillips, Aristotle and Stephen Hershkowitz, Sandler Reiff Young
PR in a Time of Environmental Disaster
Interview last week on another segment of the Green Numbers Radio Show on WsRadio.com was with Gary Bivings, President, The Bivings Group. Gary talks about the social media dimension of the PickensPlan, and how important authenticity of message is especially in a time of disaster.
Click here to hear the interview with Gary Bivings, a true Internet pioneer.
Green Numbers on WsRadio
Last week I hosted the Quest for Power segment on a new Internet radio show called Green Numbers Radio: Ask the Experts which can be heard live on WsRadio.com/greennumbers and downloaded as an MP3 file.
My guests were Paul LeBlanc and Rachael Wexler from Sunlight Planet and Joseph Kalkstein, Global Solar Ventures talking about solar initiatives, incentives, and applications for low income housing. Check out the interview with these 3 experts.
I am hosting another segment today Thursday on the Green Numbers Radio show which is live from 2-3 pm PACIFIC. I will be talking with Gary Bivings, The Bivings Group from 2:30-2:45 PDT. If you miss it, the link will be posted here by Monday.
Attorney General Race in CA
Guest on the Digital Politics podcast today is Alberto Torrico, Assemblyman from the CA 20th State district, Majority Leader in the California State Assembly, and candidate for Attorney General in 2010. Alberto is using Facebook to get attention for his Assembly Ballot 656 Fair Share for Fair Tuition initiative as well as for building coalitions and raising money for his campaign.
Alberto, with roots in the Hispanic and Asian communities, is a modern candidate currently representing parts of Silicon Valley and the East Bay. His web site includes pages in Spanish and Chinese. I think this campaign is a great example of using social media, email, online ads, search, and traditional web elements to reach voters in a state wide race. In a crowded primary, will social media engagement make the difference?
Listen to this interview with Assemblyman Alberto Torrico
Are Political Campaigns Going Green?
GOOGLE Earth Day
On the Digital Politics podcast on this 40th Anniversary of Earth Day I ask the question–Are campaigns interested in being environmentally responsible by using more digital solutions to reach voters? My guest Chris Talbot, Account Executive, Google Elections and Issue Advocacy, says that campaigns don’t seem to be much motivated by being green but rather by what works to win.
Google and other industry leaders have brought to market tools that campaign strategists have only dreamed about. Sites like YouTube are changing the way media buyers can reach voters with :15 and :30 second in-stream video ads and long format video. The tools are out there to persuade voters using online tactics and to reinforce messages in traditional media. If it is green –all the better.
Listen to this interview on what Google and the web has to offer 2010 campaigns.
Social Chatter
Guest on the Digital Politics podcast today is Benjamin Hagedorn, Vice President of Consulting Development, Infegy Inc., developer of Social Radar, a tool to measure online buzz. This tool not only tracks comments but also the tone of the conversation showing up on social media sites, blogs, news sites and other sources. Ben talks a bit about the use of natural language processing to determine whether the conversation is positive or negative and when the tone is changing. While still a new way to measure the attitudes of voters, Ben says the Infegy methodology is getting close to what the traditional pollsters are finding. This is also an indication of how the web and participants in social media sites are representative of all voters.
Here on Tax Day, Ben says that he is seeing a real break-out for words related to taxes but not much related to the Tea Party movement. Another example of how the volume of the megaphone might or might not reflect the real interest in the general public.
Check out this interview with an expert whose finger is on the pulse of the web.
